Carl Banks To Become A Brand Ambassador
R&J Public Relations
For Dust-Off® Screen Cleaning Line
Dust-Off® High End Screen Cleaning Line
BRANCHBURG, NJ (July 16, 2012) – Dust-Off®, the leading brand of consumer electronics cleaning products proudly announces that Carl Banks will be the brand ambassador for their high end screen cleaners. A display or screen can be found on just about any consumer electronics device, including HDTVs, netbooks, navigation systems, mp3 players, digital cameras and more. No matter the device, these electronic displays get dirty with everyday use, especially if the device incorporates a touch screen. Consumers need to be aware of the proper techniques and solutions which are available today to help them clean and maintain their electronics safely and effectively.
“I came across the Dust-Off brand of screen cleaners when I was looking for something to clean my smartphone. I wanted something that would keep my device looking like new,” said Carl Banks. “The Dust-Off screen cleaners do what they are supposed to- they really clean your device and won’t destroy it. With everyone having an iPad, smartphone or LCD TV screen now, we all need something to keep them clean. This is something I can get behind, and I want to tell everyone that these are the best products out there to clean their devices.”
“We are thrilled to bring in Carl Banks as the new brand ambassador for the Dust-Off screen cleaners,” said Phil Lapin, president/CEO for Falcon Safety Products, manufacturer of Dust-Off®. “He is a positive role model and respected member in the professional sports community who can help us build our Dust-Off® brand. His recent development of his own brand, G-III Sports by Carl Banks, gives him the knowledge and experience of brand loyalty and awareness that we are looking for in an ambassador.”
Carl Banks is a former linebacker in the National Football League from 1984 to 1995. He was a member of the Giants teams that won Super Bowls XXI and XXV and also played for the Washington Redskins and Cleveland Browns towards the end of his career. After retiring from the NFL, Banks started a broadcasting career with Sirius NFL Radio, WFAN and he is an analyst for the radio broadcasts of the New York Giants. Banks is also the president of a clothing line, G-III Sports by Carl Banks that he recently launched to symbolize his passion of sports on and off the field.
As the new brand ambassador, Banks will use his knowledge of brands and experience as a Super Bowl champion to help Dust-Off establish new retail partnerships, and grow their marketing avenues for the screen cleaning line.