Falcon Safety Products

Dust-Off® Adds New Products to Screen Cleaning Lineup



FOR IMMEDIATE RELEASE

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Angeline Boyer
R&J Public Relations
908-722-5757
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DUST-OFF® ADDS NEW PRODUCTS TO SCREEN CLEANING LINEUP

New Package Options Make it Easier than Ever to Safely and Effectively Clean Important Devices Anytime, Anywhere

Branchburg, NJ (July 14, 2010) – Dust-Off®, the leading brand of consumer electronics cleaning products, today extended its lineup of cleaning solutions for today’s expansive range of delicate consumer electronics display technologies, with the introduction of three new products. Joining Dust-Off’s screen cleaning family are the new 200ml size LCD/Plasma Screen Care Kit, Anti-Static Monitor Wipes, which are now available in a junior sized tub, as well as the new Portable Screen Cleaning Kit, which boasts an ultra-portable and slim, pen-like design.

Most consumers take their electronics for granted and don’t exercise enough caution when it comes to maintaining them. Whether it’s electronics in the home, such as HDTVs, or those that consumers take with them on the go, such as cell phones, mp3 players, digital cameras, camcorders, laptops, netbooks, and more, most of today’s expensive devices incorporate a display. These displays are delicate and require proper cleaning to ensure that no damage is inflicted on the screen or internal electronics. With this in mind, Dust-Off offers a full range of solutions specifically designed to help consumers safely keep their electronics clean and looking new.

“With any electronics device, end-users will enjoy the best experience possible through a clean screen free of dust, smudges or fingerprints,” said Ken Newman, director of marketing for Dust-Off. “To limit the hassle of keeping one’s electronics clean, we’ve extended our range of cleaning solutions to now incorporate products which can go wherever consumers take their electronics. Our new Portable Screen Cleaning Kit is a great example – this can easily slip into a laptop bag, backpack, or even a purse, so that consumers will always have a way to safely and effectively clean their gear and get the most out of what their electronics have to offer.”

Large Size LCD/Plasma Screen Care Kit – $19.99
The new large size LCD/Plasma Screen Care Kit contains the same great Dust-Off product that consumers have come to appreciate, but with a larger 200ml size Screen Spray and larger microfiber cleaning cloth. The 200ml size LCD/Plasma Screen Care Kit is ideal for cleaning big-screen HDTVs and other large displays, and thanks to the slow drip formulation of the Screen Spray, users can rest assured that they are getting the safest clean possible.

Junior Size Anti-Static Monitor Wipes Tub – $5.99
Designed specifically to fit in a car cup holder or on a desk, Dust‑Off’s Monitor Wipes are ideal for keeping car and office technology clean. Each tub contains 35 wipes which are perfect for use on navigation systems, in-dash displays, computer screens and other monitors.

Portable Screen Cleaning Kit – $5.99
With Dust-Off’s Portable Screen Cleaning Kit, consumers can safely and easily clean any device on-the-go. The pen-sized pump spray and cloth can fit just about anywhere and offer consumers a safe and effective solution for removing smudges and fingerprints from netbook screens, cell phones, PDAs, mp3 players and more.

About Dust-Off®

Manufactured by Falcon Safety Products Inc., a world leader in compressed-gas technology, Dust-Off offers the most comprehensive line of dust removing and preventive maintenance products for consumer electronics and home or office equipment. Dust-Off compressed-gas dusters are one of the most versatile cleaning accessories available to consumers today and have long been a staple for the care and maintenance of computers and other electronic equipment. For additional information, please visit www.dust-off.com.

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