Falcon Safety Products

Dust-Off® Tackles PC Maintenance at US WCG Finals

Dedicated WCG IT team to be outfitted with Dust-Off computer cleaning products.

Branchburg, NJ (September 15, 2006) – Hundreds of today’s most advanced gaming PCs will be the platform for the fierce competition taking place at this year’s World Cyber Games US Championship Finals. Over 175 of the United States’ top gamers will be relying on the computers’ high-performance speed and graphics to help give them the competitive edge when battling for a grand prize of $75,000 and a spot on Team USA at the WCG Grand Finals in Monza, Italy. Understanding the need to maintain the computers’ high-level of performance throughout the entire tournament, the WCG will have its own dedicated team of professionals who will be challenged with ensuring that each PC is finely tuned for each round of play.

“When it comes to PC gaming, an average computer just won’t do,” said Ken Newman, Director of Marketing for Falcon Safety Products. “Computer systems, like the hundreds utilized at the US Finals, are specifically designed with the needs of gamers in mind and boast blazing speeds and levels of performance that are off the charts. However, no matter how advanced gaming PCs are, they’re still vulnerable to what could be the worst enemy of any electronics based equipment – dust. Dust-Off® is proud to have the opportunity to work directly alongside the WCG and is eager to outfit their staff with the cleaning solutions they need to help maximize the competition and gaming experience for each gamer,” added Newman.

Recognizing the difficult task at hand, the World Cyber Games has turned to Dust-Off, a sponsor of the US Finals and one of the world’s most recognized brands when it comes to computer maintenance. Throughout the finals, Dust-Off will be working directly with the WCG’s dedicated team of pros, helping them keep each PC operating at 100 percent. Each member of the WCG maintenance crew will be outfitted with a Dust-Off tool belt that will be packed with the cleaning solutions they need to effectively get the job done. The Dust-Off tool belt will contain several products, including compressed-gas dusters and Screen Shammy micro-fiber cloths.

When it comes to a computer system, poor maintenance can be devastating. The smallest amount of dust can wreak havoc on the internal components of a computer, as it can form an insulating blanket settling on and corroding the computer’s delicate circuitry. Such an occurrence can eventually lead to an overall breakdown or loss of performance, brought on by overheating and premature decay. Dust also has the ability to conduct electricity, posing the threat of a short-circuit at any given time. In addition, the maintenance crew will also ensure that each gamer will have a spotless monitor by utilizing the Dust-Off Screen Shammy to effectively remove fingerprints and smudges.

The roster of official games for the WCG 2006 season consist of six PC games and two console games including: StarCraft®: Brood War™ (PC); Warcraft®: Frozen Throne (PC); Half-Life®: Counter-Strike 1.6 (PC); Warhammer® 40,000: Winter Assault (PC); FIFA Soccer 06 ™ (PC); Need for Speed ™: Most Wanted (PC); Dead or Alive® 4 (Xbox 360) and Project Gotham Racing® 3 (Xbox 360). Promotional Xbox 360 games at the WCG USA Championship include Halo 2, MLB 2K6 and Geometry Wars: Retro Evolved.

Founded in 1953, Falcon Safety Products, Inc. is a privately held corporation headquartered in Central New Jersey. A world leader in compressed-gas technology, Falcon manufactures a diverse line of products including the Dust-Off® brand of computer / personal electronics cleaning products and signal horns for the marine, sport and safety markets. For additional information, please contact Falcon Safety Products, Inc. at 908-707-4900 or visit

The World Cyber Games (www.worldcybergames.com) is the world’s blue-chip global game tournament and cultural festival, founded to promote international harmony through e-Sports competition. Under the slogan “Beyond the Game,” WCG leads the digital entertainment culture by bringing gamers across the globe together to form friendships and compete in the planet’s largest e-Sports festival, with the world’s largest following. More than 1.25 million gamers participated in 2005, with more than US$2.5 million awarded in total. Over 55,000 spectators attended the five day 2005 Grand Final in Singapore with millions more watching via TV broadcasts and online. WCG pioneered e-Sports TV broadcast coverage in North America, Latin America, Europe and Asia.

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