Falcon Safety Products

The Perfect Holiday Accessories for the $100 Billion Market

Extend the life of your electronics with simple preventative maintenance.

Somerville, NJ (September 2004) – According to the Consumer Electronics Association (CEA), sales of consumer electronics (CE) goods such as computers, LCDs, flat panel TVs and digital cameras and camcorders are estimated to total over $100 billion this year. The estimate represents a 5% increase over 2003 expenditures, which reached approximately $96.3 billion. As consumers continue to purchase expensive CE products, particularly during the holiday season, many fail to take the proper steps to protect their investments for the long run. This holiday season, Falcon Safety Products is offering a wide variety of inexpensive “stocking stuffer” type products that could add years to the lives of those expensive CD gifts.

“The consumer electronics market has experienced such incredible growth, as advanced technology has gone from being out of reach to being expensive but attainable,” said Ken Newman, Product Manager of Computer and Office Brands for Falcon. “Over the past few years, prices of items such as plasma and LCD screens have come down and both, along with other popular consumer electronics, are becoming the gifts of choice for the holiday season. It is important that the consumers who have made such costly investments, are aware of how to properly maintain and protect their equipment,” concluded Newman.

Display electronics, especially over the past few years with the introduction of plasma and LCD televisions, have seen tremendous growth. Sales of plasma TVs for 2003 were nearly $1.5 billion, up from $515 million in 2002, while sales of LCD screens for 2003 totaled approximately $651 million, up from $246 million in 2002. Continuing in that trend, the Consumer Electronics Association projected significantly higher sales for 2004, with plasma displays expected to generate $2.2 billion in sales and LCD screen sales to break the $1 billion mark.

For a cost-effective and reliable solution, consumers can turn to Falcon Safety Products and its Dust-Off® brand of consumer/personal electronics cleaning products. Dust-Off® comprises an extensive line of cleaning products, including compressed-gas dusters, assorted cleaning wipes and a microfiber Screen Shammy, that together, provide the tools necessary for the effective preventative maintenance of any consumer electronics platform.

As the holiday season is right around the corner, the products in the Dust-Off line are the essential stocking-stuffers for the consumer electronics enthusiast. The Dust-Off Screen Shammy microcloth is the ideal solution for safely cleaning smudges, lint and dust from delicate plasma and LCD screens. Made from a suede-like microfiber material, the Screen Shammy can be washed over and over again for hundreds of uses. The Dust-Off Compressed-Gas Duster is also the essential accessory to accompany any CE purchase. The compressed-gas duster effectively blasts dust from any unwanted surface, especially from cooling vents, that quickly become clogged and corroded with dust and lint, which consequently can shorten the life of expensive electronic equipment as the proper airflow needed to cool down internal components is cut-off.

Founded in 1953, Falcon Safety Products, Inc. is a privately held corporation headquartered in Central New Jersey. A world leader in compressed-gas technology, Falcon manufactures a diverse line of products including the Dust-Off® brand of computer / personal electronics cleaning products and signal horns for the marine, sport and safety markets. For additional information, please contact Falcon Safety Products, Inc. at 908-707-4900 or visit

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