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Now Here's What I Call A Cellar: A Civilized Way To Read Old Labels

Somerville, NJ (February 2002) – Keith Taylor from Napa Valley in California has such a problem: after the passage of long cellar time, his wine labels have become too dusty to easily descry not only the vintage but even sometimes the vintner.

Taylor’s prize-winning solution: To prowl his subterranean territory armed a compressed-gas product, Dust-Off®, most often used to blow away dust on computers. As he explains: “I use Dust-Off to gently clean the labels so that dinner guests can see what wine they are being served.”

Taylor’s advice qualified for one of 101 portable CD player in a new-uses contest sponsored by Dust-Off’s manufacturer. The product was invented in the 1970s so news photographers could safely clean negatives and camera equipment. The Grand-Prize winner, announced last month, won a home electronics package worth $3,000 for his suggested use: cleaning automobile air vents.

Andrew M. Steinman, Vice President of Marketing and Sales
Falcon Safety Products, Inc.
25 Chubb Way, P.O. Box 1299
Somerville, NJ 08876-1299
Phone: 1-888-DUSTOFF
fax: 908-707-8855